TELECOMMERCE : Teledirect looking to 30% growth

TELECOMMERCE : Teledirect looking to 30% growth.

Company aims to ride on its strong show in Asia last year

Teledirect Telecommerce, a leading provider of customised solutions in telecommerce and teleconsulting in Asia, is targeting 30-per-cent growth this year after achieving a robust 60-per-cent growth in Thailand in 2006.

CEO Laurent Junique last week said the company had been successful in achieving its goals last year of improving internal-process efficiency in order to strengthen its team and generate more sales to meet its clients' targets.

Junique added that the company's regional network had also grown significantly last year. In Malaysia, Singapore, Hong Kong and Thailand Teledirect's call-centre capacity has grown from 900 seats to 1,400, an overall 60-per-cent growth.

He said the company was now either No 1 or within the top three in its industry in most markets.

Teledirect also won 17 call-centre awards in 2006, bringing the total to 36 over the past three years. This is a great acknowledgement from the call-centre industry, he said.

Following up on the successes of 2006, the company is targeting 30-per-cent growth here in 2007.

"We are very excited about our performance in 2006 here in Thailand. Our success no doubt came from our experience in sales acceleration, particularly working within the insurance industry," Sawittree Rattanawong, managing director of Teledirect Telecommerce (Thailand) said.

She said the company had focused on streamlining its service offerings and strengthening its management team and had invested in training its people.

Delivering good training, good human resources and a good IT infrastructure have been critical to the company's success, she said.

The telecommerce company focuses 95 per cent of its business on outbound telesales, which it handles for companies in insurance, finance, information technology and a range of other industries.

In the immediate future, the company aims to continue to focus on its current areas of operations, eyeing strong growth potential.

In Thailand the company will continue to focus on expanding client base, primarily within the insurance industry, and will also seek opportunities in the banking sector.

"Teledirect's vision is to be the best provider of customised solutions in telecommerce. This means our people are very competitive, while enjoying what they do in a highly professional manner. We are happy to see that all Teledirect people have embraced the values that make us and our clients successful. Our core values are integrity, initiative, creativity and teamwork," Laurent said.

Teledirect has implemented over 3,000 successful programmes across 20 Asian markets with a customer-acquisition record of over 2 million.

The Nation
Mon, January 15, 2007