ASIA FOCUS

Seminar shines spotlight on 'stylish SMEs'

Thailand-based small and medium-sized industries looking for ways to expand their horizons need to distinguish their products and market them well. These winning strategies will be discussed by leading panelists on Wednesday, Feb 14 at a seminar titled "Stylish SMEs - Getting Ready to Go Global: Secrets of Success from Thailand's Most Stylish Competitors".

Organised by Kenan Institute Asia, the Commerce and Industry ministries and the Office of SMEs Promotion, the event will take place at the Siam City Hotel.

Thai SMEs have made great strides over the past five years, notably in access to funding. But even with good financing, many new Thai SMEs do not survive. Successful companies need distinctive styles that are effectively communicated and delivered to global customers.

Studies around the world have shown that the greatest growth in jobs and income does not come from giant companies, but from the smaller, more agile companies with the style and skills to expand quickly.

With low-cost competitors looming all around Thailand, Thai companies must delight customers with innovation, quality and distinctive design. New technologies and techniques offer even small companies the means to attract global customers and deliver cost effectively.

These issues will be covered at the seminar, where participants will also have a chance to meet successful entrepreneurs, learn the secrets of their success and hear how the government plans to help Thai SMEs succeed in the future.

For more information, call 0-2229-3131

Bangkok Post
Sunday February 11, 2007