Sunday, August 31, 2008

Boon Rawd Brewery celebrates its anniversary in style



Boon Rawd Brewery celebrates its anniversary in style

Boon Rawd Brewery recently celebrated its 75th anniversary with a huge affair at Impact Arena, Muang Thong Thani.

The aim of the function was to thank its supporters and to stress its determination towards continued development of the quality of life of the Thai people.

Among the guests that thronged Halls 1 and 2 were leading business personalities as well as international sports personalities like Thongchai Jaidee and Paradorn Srichaphan, young golfers, entertainers and youth who have been receiving support from the company.

Upon arrival, guests passed through a multimedia exhibition area, under the theme "Experiences on the Road to Victory". The exhibition recounted the company's history from its early days to the present. It covered four aspects: The life of Phraya Bhirombhakdi, who founded the company 75 years ago; the brewery with its state-of-the-art equipment and the obstacles it had to overcome; community service projects in the fields of education, sports, arts, music and culture; and the expansion of its flagship product, Singha Beer, into the world market.

The stage was the focal point of the evening's programme, with a fully-equipped light and sound system.

Formalities included token speeches, a toast to His Majesty the King and a video presentation of the company's history.

This was followed by a special performance on a 75-track ranad by maestro Narongrit Tosa-nga of Hom Rong fame.

The next segment was a tribute to "the power of fighters", represented by the songs Live and Learn by Kamala Sukosol and her son, Krissada "Noi" Sukosol Clapp, and Love by Kamala.

Another series of videos served as a break between vocal segments, with a presentation of Singha advertising campaigns from past to present, as well as a video of the company's water treatment programmes that form part of their social awareness policies.

A mini concert followed, featuring Sretha Sirachaya, Noi, Burin of Grooverider and Arthavadee "Mint" Jiramaneekul.

The programme culminated with a glimpse into the future, with a youth choir and orchestra, a song by Asanee and Wasant, and a victory drum dance that provided a memorable and stirring end to the evening.

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